In this weeks blog post we want to focus on the new advert for the World Cup from the BBC. The advert was created by Edward Usher and Xander Hart from the BBC Creative team. They created a tapestry which included many of the famous moments from World Cup history from Bobby Moore in 1966, Maradona, Zidane’s header and many more.
To accompany the tapestry they made a film. This was also embroidered. They went about this by first animating the advert on computer software. Then they created an embroidery file for each individual frame of the animation the photographed each embroidery to create the animation which looks amazing. I think it probably the most creative advert for a World Cup I have ever seen.
Not only is the animation and quality high standard but the colours used and the music is fantastic. A real gem of an advert that really works well.
It also highlights the original use of a standard process such as embroidery and how it can be brought into the 21st century with a refreshing take.
For those of you who have never heard of Pantone, here is a quick rundown. Pantone are the industry standard of colour. That means that any colour of product, clothing, car, toy, brand logo, basically anything which is coloured which is everything has a Pantone reference to match it. This means that the colour can stay consistent across a wide range of applications.
Every year Pantone release the Colour of the Year. For 2018 that colour is PANTONE 18-3838 Ultra Violet.
A rich blue purple hue. Pantone have selected this down to is imaginative colour and the intrigue it inspires of what lies ahead. Based on the limitless night sky, suggesting what is possible and the desire to pursue a another world beyond our own.
Purples have long been symbols of artistic brilliance and pushing the conventional. Musical icons such as Prince, David Bowie and Jimi Hendrix forced shades of Ultra Violet to the fore of western pop culture through expressing their individuality.
Through time there has been a mystical quality attached to Ultra Violet. The hue is associated with mindfulness practices which offer a relaxing and serene sanctuary from todays highly stimulating world. Purple tones used in meditation spaces and other areas energises the people that gather there and inspire them.
As the world becomes more fascinated with colour and and its ability to convey deep messages, designers and brands are beginning to feel that they can use colour to inspire and influence. The colour of the year is a snapshot of the world and where the trend of design is heading and leads direction for designers and brands.
So there you have it. The story behind the Pantone Colour of the Year. A much more complicated and thoughtful process that imagined. The next time you see a colour that strikes you as appealing there could be more interesting story behind it than just a colour that looks nice.
écologie combines sustainability with fashion – without compromising on style. Using regenerated
cotton in its t-shirts and sweatshirts – this is upcycling, but not as you know it. Style and conscience.
A new, current and very relevant little product. A genuine must have.
We have chosen the RFID Anti Skimming Card Protector. This little product protects your contactless card when it is in your wallet or purse from being skimmed, keeping your personal card details safe and away from the hands of any thieves! It is a simple yet very effective little item.
With a great price point and great branding area it is the perfect giveaway to your clients. People use their cards 3-5 times daily and your brand will be seen every day on multiple occasions creating great brand awareness. It is something that lets your customers know you are thinking of them and their safety and they will be very appreciative of this gift. A perfect product for hotels, banks, restaurants, shopping centres, etc. Ideal for mail outs or as free giveaways.
We look forward to hearing from you and how we can help supply you with these great promotional products.
This year again, Partridge Peartree were proud to be the promotional merchandise & clothing partner for BICS – The Board of Irish Clubs & Societies.
BICS is a national organisation constituted in 1995, dedicated to providing a forum for the societies in Ireland’s Universities, Colleges and Institutes of Education. The Board is responsible for the promotion of interest in the activities of Irish college societies and of contact and co-operation between them.
Each year the BICS National Awards are an opportunity for students and their societies to showcase their numerous achievements from the previous year.
Higher education is more than exams, coursework and lectures, and students who are involved in running college societies know this.
The purpose of the National Awards is to recognise the huge effort made by the many individuals who run student societies across Ireland and are an opportunity to celebrate the importance and value that societies contribute to college life.
Thanks for stopping off with Joe at our exhibition in the Radisson Blu Hotel, Little Island Cork for an overview on what Partridge Peartree can supply to your SU, club or society.
It was great to see you all again you and congratulations to all those societies who won an award!
Have you ever thought about Christmas baubles as a gift for your customers?
Baubles are a great way of creating brand awareness. A fab gift for your clients and staff that will make them feel valued and thought of at Christmas time, which is a great way to make your brand stand out and make your customers more likely to but from you again.
Our baubles come in a variety of sizes, colours and finishes and can be printed with your logo in one colour or full colour!
We produced these products for a client who wanted something extra special for the athletes who would be competing in their annual race around Ballyliffin in County Donegal.
We went all out with designs ans this was the final design that was settled on. We think that with the shiny finish and the colours it is a real statement piece. Something that gives you incentive, which is exactly what the client wanted.
They announced the medal a few months before the race on social media to gain some interest in the race. The medal got an amazing response online ad really helped towards the competitors signing up to compete for their bling.