Meet the Partridge Team – Eugene

What’s your story, how did you get to Partridge?

I graduated from University in the summer of 2005 with a degree in Design.  The post of graphic designer became available and I went for the interview, albeit, not my best performance but I got the job. 12 years later and I am still part of the Partridge family@

What is your role?

My role is that of Lead Designer. I am in charge of the busy design dept and manage all the web based profiles and social media updates and blog posts. It is a very busy job but I love it.

What is your favourite Kan product?

I have to say that I love the Power Banks and Bluetooth Speakers. Anything that connects to my phone while on the move is great.

What do you like to do outside of work?

I like to run when I get the chance. So far I have completed 2 half marathons. I hope to do another one.

The Playhouse Children’s Art Festival – sponsored by PPP

Every year Partridge Peartree sponsors The Children’s Arts Festival held by The Playhouse in Derry City. We are proud to supply the tees for such a great event that inspires and excites so many young minds.

It is a great event which is a great 2 week programme aimed at children and teens. They explore different themes and have access to a wide array of workshops ranging from Drama, Visual Arts, Dance, Music and much more.

All workshops are lead by friendly, professional home-grown artists.

Disappear Here Film Festival

We all love a good trophy.  Again, this year we have produced and supplied the clear glass awards for a very successful local film festival – Disappear Here Film Festival Ballyliffin. There were 10 awards in total. Very stylish clear glass wards with 2 spot colour print. Each award was personalised with the award categories.

Each year the County Donegal festival showcases all the best in local talent and also includes filmmakers and actors from Spain, Italy and beyond.

Below is a full rundown of all the awards on the night. We have also included some photos from the night.

The awards draw in a great following and also include many great film screening and Q&As with panels of filmmakers, their cast and crew on all the different aspects of making films in Ireland.

Best Documentary, Shelter Me:Apollo House – Director, Zahara Moufid.

Best Actor, Anne Marie Kelly – Ma.

Best Music Video, Paradox, All Life Matters – Directors, Pete Mac, Jota Gambuzino.

Human Rights and Social Change Award, Allies for Change – Director Gareth Myles Greenfield.

Best Student FIlm, The Wanderings of Oisin -Director, Rory Fitzpatrick

Northern Exposure Award – Director, Brendan McCallion, ‘Backwater’

Environmental Award – The Sea & The Land – Director, Ines Reinisch

Best Short Film (Ireland), All in Good Time – Director, Bonnie Dempsey

Best Short Film (International) Lea – Director, Dario Gorini (Italy)

 

Why You Should be Using Promotional Products.

The world is full of advertising, which means it only gets harder and harder to make an impact with your promotions. So how can you sidestep the noise and clutter of traditional advertising and connect with your audience? Well promotional products might be the way!

We spend so long looking at screens and walking past advertising hoardings that it becomes second nature to filter out all that extra visual noise while we focus on what needs to be done. But with a physical object, especially if it’s something useful, we can’t help but remember it.

Objects that we interact with regularly become part of our lives. That USB stick with all your files on it. The shopping bag that you take every time you got to the supermarket. That lanyard that you carry your keys around on. And all that creates a positive association with the brands shown on them. In fact as many as 8 out of 10 people say they have positively changed their impression of a brand because of a promotional product! [1]

Half of consumers say that they come in to contact with promotional products most or at all times of the day, and these items are kept around for a long time too. People just don’t throw away useful things. The majority of consumers keep a promotional product between 1 and 5 years, and sometimes a lot longer than that! [2]

Want to get a specific message across? Well promo products can help there too…

Trying a campaign based on music?

How about a branded festival survival kit, including wet wipes, rain poncho and hand sanitiser, all in a re-usable, branded fabric bag?

Launching a new product?

How about a business card USB with images of your product, technical details and even a video demonstration pre-loaded on to it?

Attending an event?

Lanyards are important for all your staff, but don’t forget printed paper bags to contain your information packs! And if you throw in some extra stationery it can really make them useful.

But of course, promotional products aren’t just for targeted campaigns. General, day to day marketing works just as well. Having your logo on retail bags is a given, but now we need to look at sustainable materials too, like paper or fabric. Having pens available in your store or office for visitors to use, and maybe even take away with them, is a simple and effective way to reinforce your brand. Or to bring it right up to date, why not have a branded wireless phone charger on your reception desk for anyone to use?

One thing is for sure. A good promotional product can give you or your client’s brand a positive impression, for a long time, and for a relatively small outlay. That sounds like a big win compared to paying a fortune for views that can easily be lost in a busy social media feed!

Take a look at our promotional product ranges on partridgepeartree.com, and let’s see how we can help make your next campaign better!

Jodi’s Fencing Tournament

Congratulations to Jodi Desmond and the Northern Ireland cadet and junior fencing teams, who took part and  qualified for the Junior Commonwealth Games held in Newcastle in July 2018.

Jodi who was sponsored by Partridge Peartree was taking part in only her second tournament and made a very good account of herself and managed to secure the most points for Northern Ireland in the team event.

The experience gained at the games will prove invaluable to Jodi, and hopefully we will hear more from her fencing exploits in the near future.

 

 

 

 

Golf Pro-AM sponsored by Partridge Peartree

Team Partridge Peartree in the Partridge Peartree sponsored Walled City Pro-Am which took place over 2 days Foyle Golf Club day 1 and City of Derry Golf Club day 2.

The European Tour Professional David Higgins secured 5th PLACE WHILE THE OVERALL TEAM PRODUCED A TERRIFIC DISPLAY OF GOLFING PROWESS TO COMFORTABLY SECURE 22ND PLACE OUT OF A FIELD OF 52 TEAMS. While team captain Carl Desmond gave everyone a lesson in long putting “second shot Foster “, was Seve like in his incredible approach shots. Unfortunately Mr Peter Galllagher failed to impress on either of the 2 days ..the less said…But then again theres always next  year Peter ..[that’s if your not dropped!]

Grab Christmas By The Baubles!

Now is the time to Grab Christmas by the Baubles and think of those festive gifts for your clients and staff.

The Christmas Bauble has really been growing in popularity this year, our enquires are increased by 200%!

It is the perfect Christmas gift, Each bauble can be packaged in its own presentation box which really adds to the finished product and its appearance when presented to its recipient.

A huge range of colours are available across our gloss and matt finishes means that we will have the perfect bauble for you and with branding from 1 spot colour to full colour print, there really is no limit to the branding we can achieve!

Visit www.custombaubles.co.uk to find out more and to find out how we can provide you with your own Custom Bauble!

Top 10 Uses for Promotional Products

We know that promotional products are popular with customers. After all, who doesn’t like handy gadgets, useful bags or even getting something for nothing? But we wondered, what do marketers actually use them for?

Of course, marketing and promotion is all about raising your company’s profile, increasing awareness among your customers and ultimately, getting more sales. So how do marketers use promotional products to achieve that goal? According to the PPAI, these are the 10 top answers…

Brand Recognition

It’s one of the simplest reasons, but that doesn’t make it any less important. Just getting people to know who you are is never easy. Especially in a world where people are bombarded with new information constantly. Getting you brand recognised, even in a relatively small niche, means you need your logo to be seen again and again.

Ideal products to use: Shopping bags are a great example. They get used multiple times, in public places, which helps your brand spread further and faster.

Brand/Product Awareness

What is it your company does? How can you make a difference to your customer? Awareness helps answer both of these questions. And once a potential customer knows your company can help solve their problems, your chances of getting a sale start to go up!

Ideal products to use: A USB stick with your product catalogue pre-loaded on it. All the information your customer could need in a handy portable format.

Corporate Identity

Getting a group of people to look like part of a team, and even getting that team to send out the same message about the company, takes work. That’s where a great corporate identity comes in. When your staff look, as if they are all on the same team, it shows attention to detail. And if you can get tiny details right, the big things are more likely to go right too!

Ideal products to use: Branded clothing is a great boost to any corporate identity.

Public relations & Goodwill

Giving customers a handy thingamajig is a surefire way to make them feel positive about your company. As always, the product should be useful, and great quality. It’s no good giving away something cheap that breaks easily. Positive feelings can quickly turn to negative when things don’t work as they are supposed to!

Ideal products to use: Tea and coffee mugs are a great choice. Everyone needs a refreshment break now and then, and is there a better positive association than that?

Customer Retention and Appreciation

We all appreciate our customers, but a lot of our interactions with them can feel a bit standard or just for politeness. A gift can change that impression and let your customer know that your appreciation is more than just standard words.

Ideal products to use: A bottle of wine can be a great gift, just make sure you put it in a great looking gift bag, with your logo on it of course!

Generate Sales & Referrals

Promotional products can have a surprisingly long life. That’s because useful products get passed on to others when the original owner has finished using it. Every new user is a potential new customer. After all, they now know your contact details and that you are generous enough to give useful things to your clients!

Ideal products to use: Post-it notes and other stationery have spaces for your contact details and are always useful.

Employee Communications & Recognition

Rewarding your staff for a job well done is important. Nothing keeps morale up and and results good as much as having staff that feel valued and appreciated. A high quality gift could be just the thing!

Ideal products to use: A favourite beverage in a high quality gift bag would make anyone feel appreciated.

New Product Information

Getting out news of your latest product isn’t always easy. Something eye-catching and memorable makes an impact and can help get your customers interested and enquiring. If you have to pass on a lot of technical detail too, it can be even more challenging. That’s where adding in a promotional item to you info pack can make the difference between another page of data and a something really catches attention.

Ideal products to use: How about a bespoke USB memory stick in the shape of your new product? You can even upload the technical info so it’s readily available.

Motivate Behaviours & Incentive Programs

Getting your customers to return over and over again with an incentive program is a tried and trusted technique. But to really be effective, the reward needs to be something that your customers actually want. Making it a high quality gift, with your corporate identity prominently displayed of course, makes that much more likely.

Ideal products to use: Electronic gadgets can be a great product for this purpose. Headphones, webcams, phone cases, there are lots of options that could be perfect.

New Customer Acquisition

Getting new customers is the ultimate aim of any marketing campaign. You know your products are great, but you need more people to see them so that they can make the obvious choice! But how do you get them to take notice? That’s where promotional products come in. Try giving a free gift with every purchase, or even just a free gift with your logo and contact details. Either one can generate a whole lot of leads!

Ideal products to use: There are lots of different approaches for customer acquisition, how about a free bag with product and contact details? Pens and stationery can be great too. You could even try more out-there items, like fridge magnets, branded earbuds or almost anything else you can think of!

Conclusion

There are many more uses for promotional products, probably even some that no-one else has thought of yet, and we can help with them all. Our expertise in product branding and finding the right promotional product means that all you need is an idea. Then we can help you to turn it into reality.

Take a look at the Partridge Peartree product range. Then get in touch with us for more information or to discuss your ideas further.

Custom Baubles – The perfect Christmas Gift

Are you searching for an original Christmas gift for your staff and clients, or maybe you are planning a special event or anniversary? Then our custom baubles are the special gift that you need.

Our Custom Baubles are available in both gloss and matt finish and come in a wide range of colours. We can print spot colour logos and also full colour digital print which is very impressive!

Another feature we offer is hand applied snow. This can be either white or any colour of glitter coloured snow you like. This is a ver special touch and can really set off your bauble and add a lot of perceived value. This also add extra time to your delivery date so lease bear this in mind when placing an order.

You’re baubles will come packaged in their own presentation boxes. Perfect for passing out as gifts but also added protection when in transit.

Our baubles are gaining popularity very quickly and we have seen that the number of enquiries are already beginning to flood in. We can only imagine that as time nears towards Christmas that we will be very busy processing and producing orders. We have seen the number of enquiries increase each year since the launch of our bauble website www.custombaubles.co.uk in 2016.

We would advise that anyone enquiring about our baubles to order early as this will ensure that you have your gifts ready and well in time for Christmas ready for distribution.

We would be more than happy to hear from you and provide a very competitive quote for your Custom Baubles. Contact us today and speak to Carl our MD, he will be more than happy take your call and our talented in-house Design Dept can also create a visual for your consideration.

We look forward to hearing from you in the near future!

 

New Commemorative Coins for The Hull Trinity House

Check out these great new coin cards for Hull Trinity House we produced recently.
 
We are very pleased with how these turned out. They include a full colour display card, antique brass finished coin with a very detailed enamel filled crest. The quality of the finished product is amazing and we are sure the client will be very happy with their coins when they celebrate their 650th Anniversary next year.
 
If you have a special occasion coming up then get in touch and find out how we can produce a commemorative coin and display card for you.

Amazing embroidered BBC Advert for World Cup 2018

In this weeks blog post we want to focus on the new advert for the World Cup from the BBC.  The advert was created by Edward Usher and Xander Hart from the BBC Creative team. They created a tapestry which included many of the famous moments from World Cup history from Bobby Moore in 1966, Maradona, Zidane’s header and many more.

To accompany the tapestry they made a film. This was also embroidered. They went about this by first animating the advert on computer software. Then they created an embroidery file for each individual frame of the animation the photographed each embroidery to create the animation which looks amazing. I think it probably the most creative advert for a World Cup I have ever seen.

Not only is the animation and quality high standard but the colours used and the music is fantastic. A real gem of an advert that really works well.

It also highlights the original use of a standard process such as embroidery and how it can be brought into the  21st century with a refreshing take.

Pantone Colour of the Year 2018

For those of you who have never heard of Pantone, here is a quick rundown. Pantone are the industry standard of colour. That means that any colour of product, clothing, car, toy, brand logo, basically anything which is coloured which is everything has a Pantone reference to match it. This means that the colour can stay consistent across a wide range of applications.

Every year Pantone release the Colour of the Year. For 2018 that colour is PANTONE 18-3838 Ultra Violet.

A rich blue purple hue. Pantone have selected this down to is imaginative colour and the intrigue it inspires of what lies ahead. Based on the limitless night sky, suggesting what is possible and the desire to pursue a another world beyond our own.

Purples have long been symbols of artistic brilliance and pushing the conventional. Musical icons such as Prince, David Bowie and Jimi Hendrix forced shades of Ultra Violet to the fore of western pop culture through expressing their individuality.

Through time there has been a mystical quality attached to Ultra Violet. The hue is associated with mindfulness practices which offer a relaxing and serene sanctuary from todays highly stimulating world. Purple tones used in meditation spaces and other areas energises the people that gather there and inspire them.

As the world becomes more fascinated with colour and and its ability to convey deep messages, designers and brands are beginning to feel that they can use colour to inspire and influence. The colour of the year is a snapshot of the world and where the trend of design is heading and leads direction for designers and brands.

So there you have it. The story behind the Pantone Colour of the Year. A much more complicated and thoughtful process that imagined. The next time you see a colour that strikes you as appealing there could be more interesting story behind it than just a colour that looks nice.